Tommaso Poggi, Iris Prelorentzou
Meagan Crowe, Nadja Häfliger,
MAR - APR 2025
Welcome member
Kunsthaus stands as Switzerland’s premier art institution, supported by a global community of over 25,000 members.
Despite this prestige, the membership system required a strategic evolution: outdated registration processes and a diluted visual identity prevented members from feeling truly valued.
Our goal was to bridge this gap, transforming membership into a shared identity where supporters can fully see themselves in a project they believe in.
INTRODUCTION
We began by reimagining the entire user journey, replacing fragmented touchpoints with a seamless, dedicated app that simplifies enrollment and fosters constant dialogue.
This digital core is complemented by a revitalized visual identity, a fresh, dynamic aesthetic designed to welcome members from their very first interaction with the physical welcome box.
To transform passive attendance into active belonging, we introduced an engagement-driven econsystem of badges and rewards, creating a 360-degree experience that incentivizes curiosity and rewards the loyalty of the Kunsthaus community.
STRATEGY
IN-APP ONBOARDING PROCESS
MEDALS COLLECTION
WELCOME BOX - DETAIL
WELCOME BOX - COMPOSITION
MEMBER STICKER - PRESENTATION
MEMBER STICKER - DISPENSER
NEW FLOW - TOUCHPOINT AND MEMBERSHIP APP INTRODUCTION
MEDALS ACQUISITION
MINUTES ACQUISITION AND PRICES
