Tommaso Poggi, Iris Prelorentzou
Meagan Crowe, Nadja Häfliger
MAR - APR 2025
Welcome member,
Kunsthaus stands as Switzerland’s premier art institution, supported by a global community of over 25,000 members.
Despite this prestige, the membership system required a strategic evolution: outdated registration processes and a diluted visual identity prevented members from feeling truly valued.
Our goal was to bridge this gap, transforming membership into a shared identity where supporters can fully see themselves in a project they believe in.
INTRODUCTION
Our approach had three parts, matching how members actually experience Kunsthaus end to end.
Service
We replaced fragmented sign-up touchpoints with one
dedicated app: faster enrollment, ongoing dialogue with
the museum, no more paperwork.
Branding
A fresh and dynamic visual identity carries through from the first unboxing of the physical welcome kit to every in-app interaction.
UX & UI
An engagement system of medals and rewards turns passive membership into active participation.
Spending time with art makes the user earn "Minutes" which can be used to claim prizes, encouraging members to explore more of what Kunsthaus offers.
APPROACH
IN-APP ONBOARDING PROCESS
MEDALS COLLECTION PAGE
MEDALS IDEATION AND CONSTRUCTION PROCESS
WELCOME BOX - DETAIL
WELCOME BOX - COMPOSITION
MEMBER STICKER - PRESENTATION
MEMBER STICKER - DISPENSER AT THE MUSEUM
NEW FLOW - TOUCHPOINT AND MEMBERSHIP APP INTRODUCTION
MEDALS ACQUISITION
MINUTES ACQUISITION AND PRIZES
We presented the outcome to Kunsthaus's CEO and some stakeholders at their Villa in Zurich. They loved our apporach and touch on the service.
For the creation Figma was used for delivering a complete prototype of the app, Illustrator throughout the Visual Identity creative process and for the printing file preparation, and Blender for all the 3d animation.
I had a central role in the creation of the Visual Identity and all the connected artifacts, together with a second step part in the UI definition of the APP and flow adjustments.
OUTCOME
MEMBER CARD OPTIONS